DDI Labs

Axis people counting

Axis people counting: cameras, apps and reporting

Axis cameras count people on the camera itself, using AXIS Object Analytics on current models or the older AXIS People Counter application. The camera produces the counts. To see them across sites, keep history and send reports, you need reporting software on top, which is what CountIQ provides.

CountIQ dashboard for Axis people counting showing live entries and exits, occupancy monitoring and traffic trend charts across multiple sites

How Axis cameras count people

Counting on an Axis camera happens on the device. You draw a line across a doorway or a zone on the camera's view, and the camera's analytics count people who cross the line in each direction or who are inside the zone. No separate server analyses the video.

The camera is the counter. What it does not give you by itself is a place to bring many cameras and sites together, keep years of history, or send a report to a store manager every Monday.

Axis counting products at a glance

ProductWhat it isStatusWith CountIQ
AXIS Object AnalyticsAnalytics included in AXIS OS on compatible cameras. Its crossline counting scenario counts objects crossing a line, and occupancy in area estimates how many are inside a zone.CurrentSupported on compatible cameras
AXIS People CounterAn application installed on a camera above an entrance to count people in and out.Discontinued by Axis, which names the counting scenarios in AXIS Object Analytics as its replacementSupported: CountIQ works with legacy AXIS People Counter firmware
AXIS P8815-2 3D People CounterA dedicated stereo device for counting at entrances.DiscontinuedAsk us to check your devices
AXIS Store ReporterAxis's cloud reporting service for people counting data.Service support ended on 31 January 2026CountIQ provides cloud dashboards and automated reporting for teams moving from it
AXIS Store Data ManagerThe Axis software that collected and stored counting data alongside Store Reporter.No longer accessible now that Store Reporter has endedHistory you exported, or that Axis can retrieve, can be imported

Product status is taken from Axis's published notices and product pages as at 10 November 2026. Check axis.com for the current status of any product before you buy.

What CountIQ adds to Axis counting

  • One cloud dashboard showing activity and occupancy by site and zone.
  • Live occupancy with thresholds and alerts for the sites or zones you choose.
  • Daily, weekly and monthly traffic trends, peak hours and comparisons between locations.
  • Scheduled reports, so the people who need the figures receive them.
  • Hosting in Australia.
  • No camera replacement where your existing Axis cameras are compatible.

Which Axis cameras work with CountIQ?

CountIQ supports compatible cameras running AXIS People Counter or AXIS Object Analytics. Compatibility depends on the camera model, the analytics application, the firmware and how the camera is installed.

DDI Labs can check your existing cameras and entrance coverage before you start. The free trial runs on two of your own cameras, which is the quickest way to see real counts from your own doorways.

Moving on from AXIS Store Reporter

If your stores reported through Store Reporter, the counting on your cameras still works. What ended is the reporting service above it. CountIQ takes over that layer on the cameras you already have, and can import Store Data Manager history that you exported or that Axis can retrieve for you.

Common questions

Can Axis cameras count people?

Yes. Compatible Axis cameras count people on the camera using AXIS Object Analytics, or the older AXIS People Counter application. The camera counts people crossing a configured line in each direction.

What replaced AXIS People Counter?

Axis has discontinued AXIS People Counter and names the counting scenarios in AXIS Object Analytics, which is part of AXIS OS, as its replacement. Cameras already running AXIS People Counter can keep counting, and CountIQ works with both.

What is crossline counting in AXIS Object Analytics?

Crossline counting is a scenario in AXIS Object Analytics that counts objects, such as people or vehicles, crossing a virtual line in a chosen direction. A second scenario, occupancy in area, estimates how many objects are inside a defined zone.

What should I use now that AXIS Store Reporter has ended?

You need a reporting platform that reads counts from your Axis cameras. CountIQ provides cloud dashboards, occupancy monitoring and automated reporting for teams moving from AXIS Store Reporter, without changing the cameras.

Do I need new cameras to use CountIQ?

If your existing Axis cameras and their placement are compatible, no. Some sites may need a camera repositioned, extra entrance coverage or network configuration, which we assess with you before rollout.

Is CountIQ made by Axis?

No. CountIQ is built by DDI Labs, an Axis Technology Integration Partner. You can buy it through your security integrator or directly from DDI Labs.

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