People counting pricing

People counting system cost and CountIQ pricing

A people counting system costs three things: counting hardware at each entrance, installation, and the software that stores and reports the counts. CountIQ is licensed per camera, per year, from A$205 to A$240 per camera depending on system size, with no per-user fees, no per-site fees and no hardware to buy.

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CountIQ pricing

CountIQ is licensed per camera, per year. The price per camera is set by the size of your system, so larger estates pay less per camera. There are no per-user fees, no per-site fees and no hardware to buy.

1–5 cameras

A$240

per camera, per year

6–20 cameras

A$220

per camera, per year

21+ cameras

A$205

per camera, per year

Plus optional one-off setup packages for larger rollouts.

Free 30-day trial on two cameras, with no credit card
Self-install is free; guided setup is available for larger rollouts
Buy through your security integrator, or directly from DDI Labs

Security integrators: wholesale pricing and a partner program are available. Ask us.

Not-for-profits: not-for-profit pricing is available. Contact us.

Prices are in Australian dollars. US dollar pricing is published at countiq.cloud.

What a people counting system costs

Every people counting system has the same cost components. Where suppliers differ is in how much hardware they need at each doorway and what they charge for on top of the count itself.

Cost	Dedicated counting sensors	Counting on cameras you own, with CountIQ
Hardware	A sensor at every entrance	None, if your Axis cameras are compatible
Installation	Cabling, power and mounting at each doorway	Counting is configured on existing cameras; self-install is free
Software	Usually an ongoing fee for reporting	Per camera, per year
Users and sites	Varies by supplier; some charge per user or per site	No per-user or per-site fees
Setup	Varies by supplier	Optional one-off setup packages for larger rollouts

Worked examples

The price per camera is set by the total number of cameras in your system. Multiply that rate by the camera count to get the annual licence.

System	Rate per camera	Annual licence
4 cameras	A$240	A$960
12 cameras	A$220	A$2,640
30 cameras	A$205	A$6,150

Prices are in Australian dollars. Setup packages, where chosen, are additional. Security integrators can ask about wholesale pricing.

Is there people counting with no subscription?

Yes, in a limited form. Some counters, including counting applications that run on a camera, can show counts on the device itself with no ongoing fee.

What you give up is everything that happens after the count: one view across sites, long-term history, occupancy alerts and reports that arrive on a schedule. A subscription pays for those. If you have one doorway and only need today's number, a device-only counter may be enough. If you need to compare sites or report every month, it will not be.

What changes the total

The number of entrances. Each counted doorway needs a camera, so more entrances means more licences.
Camera compatibility. Compatible Axis cameras can be used as they are. A camera that cannot see the full doorway may need repositioning or replacing.
How you set up. Self-install is free. Guided setup and one-off setup packages are available for larger rollouts.
Your network. Private camera networks can need extra configuration, which is assessed during setup.

Common questions

How much does CountIQ cost?

CountIQ is licensed per camera, per year, tiered by system size: A$240 per camera for 1 to 5 cameras, A$220 for 6 to 20 cameras and A$205 for 21 or more. There are no per-user or per-site fees.

Is there a free trial?

Yes. The CountIQ trial runs for 30 days on two cameras with no credit card.

Are there per-user or per-site fees?

No. CountIQ is priced per camera only. There are no per-user fees and no per-site fees.

Do I need to buy hardware?

There is no counting hardware to buy. CountIQ uses compatible Axis cameras for counting. If an entrance has no suitable camera, or a camera needs repositioning to see the doorway, that work is separate from the CountIQ licence.

Can I buy through my security integrator?

Yes. You can buy CountIQ through your security integrator or directly from DDI Labs.

Is there wholesale pricing for security integrators?

Yes. Wholesale pricing and a partner program are available for security integrators. Ask us for details.

Is there not-for-profit pricing?

Yes. Not-for-profit pricing is available. Contact us with your organisation's details.

What does a people counting system cost in general?

Budget for three things: counting hardware at each entrance, installation, and software to store and report the counts. Systems built on dedicated sensors carry all three. Systems that count on cameras you already own mostly leave the software cost.