Axis Store Reporter Migration: Keeping Your Data History

When teams plan to move off Axis Store Reporter, the first question is almost never about dashboards. It is "what happens to all the data we have already collected?"

It is a fair worry. You may have years of entries, occupancy, and traffic history tied up in the Axis ecosystem, and the value of people counting comes from comparison over time. Lose the history and this year's numbers have nothing to sit against. This guide explains where that data actually lives, what happens to it now that Axis Store Reporter has reached end of life, and how CountIQ brings it across so you keep counting without starting from zero.

Where your Axis people counting data actually lives

It helps to separate the pieces of the Axis stack, because they do different jobs:

• Axis People Counter and Axis Object Analytics run on the camera and generate the counts.
• Axis Store Data Manager collects those counts in the cloud and structures them by camera, counting line, and site.
• Axis Store Reporter was the visualisation layer: the dashboards, charts, and reports built on top of that data.
• Axis License Manager handled subscriptions and renewals.

The important point: Store Reporter was the window, not the warehouse. Your historical counts were held and structured in Axis Store Data Manager. Losing Store Reporter removes the reporting you looked at, but the underlying history is a separate question, and it is the one that matters for migration.

What happens to your history now that Store Reporter is gone

Axis Store Reporter reached end of life on 31 January 2026. That deadline has passed. Store Data Manager, where those counts were held, is no longer accessible now that Store Reporter has ended. The history you collected is effectively stranded: you cannot log in and pull it out on demand anymore.

There is also a live cost. For every week a camera is not counting into a supported system, that is a week of data you cannot go back and collect. The stranded history stops growing, and the fresh gap keeps widening. Both problems point to the same answer: move the history somewhere supported, and get counting again quickly.

Can you still get your data out of Store Data Manager?

This is the hard part. With Store Data Manager no longer accessible, you cannot log in and export your history on demand anymore. In practice, your historical counts can now come from one of two places:

• An export you took earlier, while Store Data Manager was still live. If someone on your team saved a data export, that file is your history.
• Your Axis account manager. Ask whether Axis can retrieve or supply your historical data now that the service has ended.

If you have neither, the counts collected in Store Data Manager may not be recoverable. That is exactly why closing the ongoing gap quickly matters: you cannot get back the data you are not collecting today either.

How CountIQ imports the history you can recover

This is the part of a migration that most replacements leave you to solve alone, and it is where CountIQ is different. Once you have your data, whether that is an earlier export or whatever your Axis account manager retrieves, DDI Labs runs the import as a hands-on service rather than handing you a tool and wishing you luck. In practice that means:

1. You supply the data. That is your earlier Store Data Manager export, or the data your Axis account manager retrieves for you.
2. We map it to your setup. Cameras, counting lines, sites, and zones are matched so the imported history lines up with how you actually report.
3. We load it into CountIQ. The history is brought in as a continuous series, so trends and baselines carry over instead of resetting.
4. We validate the numbers. Imported figures are checked against totals you already know, so you can trust the comparisons before you rely on them.

The result is continuity for whatever history you can recover. Most replacements will not take your old data at all; CountIQ brings in what you have, so your year-on-year and like-for-like comparisons survive the switch. This service rarely shows up on a feature list, so it is worth asking about directly when you compare replacements.

What you keep, and what gets better

Migrating to CountIQ is designed to preserve what you have and upgrade the rest.

What you keep:

• Your existing Axis cameras, with no hardware changes.
• Your historical counts, imported from your export or Axis retrieval.
• Your multi-site and multi-camera structure.

What gets better:

• Live data instead of batched updates.
• Per-camera and occupancy alerts, not just a no-data warning.
• Australian data hosting instead of Europe.
• Ongoing support, plus AI-ready insights as you grow.

How to start the migration

You do not have to plan the whole move before you see it working. The fastest way to prove the fit is to start a free CountIQ trial on up to two cameras, with no credit card, and watch live counts on your own footage.

When you are ready to bring your history across and roll out more widely, DDI Labs scopes the historical data import for your sites. You can request that on the Axis Store Reporter replacement page, ask your Axis account manager for CountIQ by DDI Labs, or email sales@ddilabs.ai. If you want the background on why the deadline still bites, read what the Axis Store Reporter end of life means for your data.