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Axis Store Reporter end of life — CountIQ dashboards replacing discontinued Axis people counting analytics
Axis Store Reporter
End of Life
CountIQ
People Counting
Migration
Jul 8, 2026Gabe4 min read

Axis Store Reporter End of Life: What to Do Now

Axis Store Reporter reached end of life on 31 January 2026. That deadline has passed. If you have not moved to a replacement yet, your people counting has effectively been dark for more than six months, and the data gap grows every week.

This is no longer a "get ready for the change" article. The change happened. Axis Store Reporter no longer receives support, and the dashboards and reports your team relied on are winding down. The real question now is how much data you lose before you switch.

CountIQ by DDI Labs is a purpose-built, cloud-based analytics platform built as a direct replacement for Axis Store Reporter. It runs on your existing Axis cameras, restores real-time dashboards and reporting, and, through a hands-on migration service, imports whatever history you can recover so you are not starting from zero. See the Axis Store Reporter replacement page for the fastest path back to counting.

What Is AXIS Store Reporter?

AXIS Store Reporter was a cloud-based analytics tool developed by Axis Communications for visualising people counting and retail data collected from Axis cameras and analytics applications.

It helped retailers, facility managers, and venue operators monitor:

  • Visitor traffic, occupancy, and queue lengths
  • Conversion rates and dwell times
  • Store performance trends and customer flow patterns

The tool worked as part of the Axis data ecosystem:

  • AXIS People Counter / Analytics app captured counting data on the camera.
  • AXIS Store Data Manager collected and structured data in the cloud.
  • AXIS Store Reporter visualised this data via charts, dashboards, and reports.
  • AXIS License Manager handled license subscriptions and renewals.

With the AXIS Store Reporter service now ended, businesses need a new analytics solution that continues to integrate with their Axis devices and preserves their existing data flow.

Why CountIQ Is the Ideal Axis Store Reporter Replacement

CountIQ, developed by DDI Labs, an Axis Developer Partner, offers a like-for-like replacement for AXIS Store Reporter while adding advanced analytics, real-time visualisation, and automated reporting capabilities.

It is fully compatible with Axis Store Data Manager, Axis People Counter, and other Axis retail analytics applications, making migration simple and risk-free.

Key benefits of CountIQ include:

  • Camera-compatible migration – Runs directly on Axis Store Data Manager data and your existing people counting cameras.
  • Dynamic dashboards – Real-time visualisation of people counting, occupancy, and traffic flow.
  • Instant alerts – Automated notifications for threshold breaches or unexpected activity.
  • Microsoft Azure integration – Secure, scalable cloud performance and multi-site reporting.
  • AI-ready insights – Future expansion into predictive analytics and advanced data automation.
  • Custom exports – Generate scheduled or on-demand CSV and API data feeds.

Axis Store Reporter vs CountIQ: Feature Comparison

Feature AXIS Store Reporter CountIQ
Axis Data Manager Integration
Web-Based Dashboards
Cloud Hosting
Real-Time Updates ⚠️ Batched 15min ✅ Live data
Alerts & Notifications No data alert Per camera alerts, occupancy alerts
Multi-Site Support
AI-Powered Insights N/A
Data Sovereignty Europe Australia - Eastern
Continuous Support ⚠️ Ended Jan 2026 ✅ Ongoing

Every week of downtime is data you can't get back

Now that AXIS Store Reporter has shut down, your dashboards, reports, and historical insights are becoming inaccessible, and every week without a working counter is a week of entries, occupancy, and trend data you cannot recover later.

That matters most for year-on-year reporting. Comparisons only work when the record is continuous, so the longer the gap runs, the weaker next year's numbers become. With CountIQ, you keep using your existing Axis cameras with no hardware changes, restart counting quickly, and, where your history can still be recovered, carry it forward through our migration service instead of losing it.

CountIQ allows you to:

  • Maintain your Axis data ecosystem with full compatibility.
  • Avoid data loss and downtime after Axis Store Reporter EOL.
  • Access richer insights across multiple locations and devices.

How to move off Axis Store Reporter now

Migrating is a software switch on the Axis cameras you already have, supported by DDI Labs' technical team. Wondering what happens to the counts that were in Axis Store Data Manager? It is no longer accessible, but if you have an earlier export or your Axis account manager can retrieve them, our team imports them. The full process is covered in the Store Data Manager migration guide.

There are three ways to start:

  1. Start a free CountIQ trial on up to two cameras and see live counts today, with no credit card.
  2. Contact your Axis account manager and request CountIQ by DDI Labs as your replacement.
  3. Reach out to DDI Labs directly to plan a multi-site migration and the historical data import: sales@ddilabs.ai

Your counting is down. It doesn't have to stay that way.

CountIQ restores real-time reporting on your existing Axis cameras and brings your Store Data Manager history across, so you close the gap instead of widening it.

See the Axis Store Reporter replacement

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